Consider the Problems and Possibility of Market Expansion Based on the High Productivity of E-books.

Abstract

In this study, the current state about the use expansion of electronic books supported by computer digital technology and Internet and the high productivity, and the sales decrease of print publications is surveyed. Next, the social necessity on electronic books is argued from the viewpoint that is cost performance, effective utilization of resources and environmental protection, and manpower and the angle of the cultural succession and creation. After production, physical distribution, consumption and the social effect were considered, the problems and possibility of the market expansion on electronic books will be regarded.