2015 Volume 21 Issue 2 Pages 83-88
Every year, Bread maker has produced the new product of 3000 to 4000 in the market. However, it is only a few to become regular product. Bread maker has always repeated creation and change for demand creation. For example, a maker manufactures and sells local limited product besides a regular product, and promotes brand awareness product development. In this paper, I studied the product development and distribution for the "Salt vanilla whip sand" developed by the Kyushu area limitation to the case as a private brand product in connection with Lawson first opening a shop to Kumamoto Kamiamakusa city. Moreover, I have considered the characteristic also about the product development of limited-time product and the Christmas cake which are sold as a national brand every year. I studied the characteristic of product development and distribution from both sides of a private brand and a national brand.
