2017 Volume 24 Issue 2 Pages 87-96
Present day, many medium and small sized companies set their agenda on how they integrate service into their business. There are preceding studies that organized the steps of the transition from products to services, and other knowledge, however, it’s not easy for many medium and small sized companies to launch the policy of what to tackle with, and how to proceed it. We therefore figure out the framework for building up the strategy of the transition to services, combining marketing frameworks and theories like marketing 3.0 or service-dominant logic. Then, we use the policies of Industrial Internet Consortium “IIC”, aiming to create new services by utilizing Internet of Things “IoT”, and policies for sophisticating Japanese manufacturing industry issued by the Japanese governmental office, aiming to show the right directions for Japanese medium and small sized companies.We made sure the contents in these policies to effectively apply this new framework, so we validated the effectiveness of this new framework.
