Production Management
Online ISSN : 2186-6120
Print ISSN : 1341-528X
Importance of Brand Strategy and Role of Affection in Product Development
Study of Consumer's Emotional Response to Product Communication
Katsuo Kuji, Kakuro Amasaka
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JOURNAL FREE ACCESS

2006 Volume 12 Issue 2 Pages 139-144

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[in Japanese]

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© The Japan Society for Production Management
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