Abstract
This study investigated how the individual difference variable influenced on the awareness of
makeup norms. Subjects were 190 male university students (M=20.08 years old, SD=1.69), 342
female university students (M=19.33 years old, SD=1.27), 47 male adults (M=49.30 years old,
SD=4.99), and 158 female adults (M=47.44 years old, SD=4.33). The questionnaire survey was
conducted asking the awareness of makeup norms, self-consciousness, other-consciousness, formality,
uniqueness. According to the result, male university students’ awareness of makeup norms was
specified by formality and uniqueness. Female university students’ awareness of makeup norms
was specified by external self-consciousness, public self-consciousness, private self-consciousness,
formality and uniqueness. Adult males’ awareness of makeup norms was specified by private-self-consciousness.
Adult females’ awareness of makeup norms was specified by internal other-consciousness,
imaginary other-consciousness, public self-consciousness, formality and uniqueness.
