Effect of Some Factors on Buying the Clothes (Part 2)

—The actual condition of choosing type of store and the structure of consumers consciousness—

Abstract

The aims of this paper are (1) clarification of criteria upon which each subject chooses the type of store to buy his item of clothes, and (2) solution of relationship between the purposes of using and the type of store and its relation to the results of part 1. Surveyed subjects are female students, their mothers and fathers. Methods are (1) a correlation analysis and (2) a retio test.
Main results are as follows. (1) Each subjects had difference in how to choose the type of store. (2) Each subjects distinguished the type of store according to its respective purpose of wearing clothes.