Abstract
In order to investigate the factors in the feminization of men's fashion, a questionnaire was completed by two hundred twenty seven (227) male university students. First, factor analysis was used to select items. The nine factors produced by factor analysis were used as explanatory variables in multiple regression analysis, which used outcome variables defined by items that measured past, present, and future reasons for wearing feminine clothing. Past, present and future reasons for wearing feminine clothing were determind by “ease of obtaining the clothing”, “other's fashion tastes”, and “feminine characteristics in the self”. Additionaly, “fashionable” determined past and present reasons ; the “fit of the clothing” determined present and future reasons ; and “desire for fresh look” determined future reasons for wearing feminine clothing.