Abstract
The environment which surrounds the fashion faces the wave of information in Japan. Same information about clothes is scattered into any region at the same time through the medium like the television and magazines now. However, it is said that there is a respouse to difference in a respohse to clothes by the region. The purpose of this investigation is to examine a response to clothes in two different regions, to clarify the difference of the region from diversified respect, and to analyze the cause for a regional difference. Two hundreds and ninety-nine undergraduates inShimaneandOsakahave been selected. They have been asked to respond clothes of 47 items.
Major findings obtained are as follows:
1) There are no difference in the majority of items and a significant difference is recognized among 12 items.
2) Four factors are analyzed as the structure of a response to clothes, (1) Fashion, (2) Self-expression, (3) Ability to wear well, and (4) Quality/Performance. In addition to these basic factors, the element of recognition is included in the region ofOsaka.
3) It was clarified that there is the difference in a response to clothes between two regions by the distinction analysis.
4) The factors of the item whose regional difference is recognized are analyzed with the cluster analysis of the factor score and are classified into four groups. There is different constituent ratio of four groups between two regions.
It has been understood that common groups in both regions exist and the difference of a response to clothes between two regions depends on the difference of the distribution of groups.
