Abstract
This paper, based on the result of the last one about the consciousness structure of clothing norms in this series, focuses on conformity and deviation of clothing norms. The objective of this paper is, as the previous ones, to make it clear that conformity and deviation of clothing norms would give rise to some affections on the authority of the consciousness structure we have found. And that the height of the structure of clothing norms would make these affections different. Represented as clothing norms consciousness in the paper twentyone items were chosen from fifty-six clothing norms consciousness items table. The clothing affections were here “comfortable-uncomfortable”, “secure-anxious”, “proud-ashamed” and“superior-inferior”. At first, we used factor analysis to find the consciousness structure of clothing norms, by which we have found four factors. Then, we tested an effect test among samples to research how the clothing affections would affect the height of the consciousness of clothing norms. As a result, it appeared to be clear that in many cases both gender and social status (student or not) was affected by each four factors we found.
