Abstract
The purpose of this study is to investigate the relationship between males' orientation for gender-free clothing behavior and gender related personality (masculinity, femininity, and gender schema) . Photographs of a male university student who wore two different outfits of women's clothing have been prepared. The subjects, 271 male and female university students, completed a questionnaire about image, attitude, and their intention to wear the same clothing as the photographs of a student. In the case of males, analysis of variance (ANOVA) has shown that femininity facilitated orientation for gender-free clothing behavior in many dependent variables. Also we found that gender-schematic tendency facilitated orientation for gender-free clothing behavior.
