Abstract
The purpose of this study is to clarify the modern concept of clothing interest and to make the measurement for it. This means updating and improving the‘Clothing Interest Questionnaire’ already made for use in Japan about twenty years ago. In this study, a measurement consisting of the following nine factors have been made: I .The factor of media information about a fashion, II . The factor of concord with friends and others, III. The factor of influence on psychological stability, IV. The factor of fashion sense appeal, V. The factor of sex appeal, VI. The factor of pursuit of individuality, VII. The factor of adherence to material and quality of texture, VIII. The factor of substantial consumption, and IX. The factor of positiveness to fashion and clothing. The above nine factors are separated systematically. In the“Fashion & Clothing Interest Questionnaire”, the original‘Clothing Interest Questionnaire’ has been updated and improved.
