Abstract
In this research, the effect of the face impression of wearer on the wear image of clothing was investigated by using the wear simulation. It was discussed whether the difference came out in evaluating the wear image of clothing with or without model's face. In addition, it was reviewed whether the difference occurred by the subject's gender, in the degrees of the subject's interest in fashion, and by the subject's acquaintance with wearer.
86 voluntary students answered the questionnaire. The questionnaire analyzed, by using the semantic differential method, the six types of the wearer image which were with and without model's face. We used the factor analysis in evaluating the wear image without model's face, and obtained “the gender and period factor”, “the age and light factor” and “the decorative factor”. By the factor analysis with the wear image with model's face “the age and decorative factor”, “the suiting evaluative factor” and “the gender factor” were extracted. In comparison with the wear image without model's face, it was clear that “suiting evaluative factor” was added for one with model's face.
Opposite to our prospect, the wear image was not affected by “the gender of subject”, by “the interest in fashion” and by “the acquaintance with wearer”.
There were some cases that the face impression of wearer affected the wear image.
