2007 Volume 48 Issue 11 Pages 732-741
Two-color combinations suitable to twelve adjectives (noisy, quiet, sporty, elegant, tense, loose, gorgeous, simple, like, dislike, harmonious, and disharmonious) were chosen by 36 to 53 female college students from pictures in fashion magazines published in Spring 2004 and Spring/Autumn 2005. The result s showed that two-color combinations between achromatic and chromatic colors were accounted as much as 46 % of all selections of picture samples. The most popular achromatic colors were white and black. The value- and chroma-differences of each color combination chosen for each adjective was plotted on a diagram, in which the chroma-difference was shown in the horizontal axis and the value-difference was represented in the vertical axis, keeping the value-difference always greater than or equal to zero. The sign tests on the plotted results of the judgments indicated statistically significant tendencies that the two-color combinations judged as “loose” and “simple” entered more frequently in the second quadrant, where the directions of value- and chroma-differences were different, than the first quadrant, where the directions of differences were same, in this diagram.
