Abstract
This study constructed structural equation models (SEM) to show the structures of diffusion of green supply chain management (GSCM) and its drivers into Japanese and Chinese enterprises. We conducted questionnaire surveys of Japanese enterprises (236 responses) and Chinese enterprises (347 responses). Exploratory factor analysis and covariance structure analysis (CSA) were used to analyze the data. The results suggested that 1) in Japanese enterprises, “compliance with domestic regulations” and “stakeholder demands and foreign rules” are major driving forces; strict “domestic regulations” promoted “establishing in-house institutions”, whereas “compliance with domestic regulations” was not linked to business profit; and “stakeholder demands” rather than regulations promoted “collaboration with suppliers”, “design for environment” and CSR; 2) in Chinese companies, “domestic regulations”, which was influenced by “foreign rules”, and “stakeholder demands” improved “establishing in-house institutions” and environmental practices that were directly linked to business profit including “resource recovery” and “design for environment”; Chinese enterprises have promoted internal practices, whereas they have not promoted “collaboration with customers and suppliers”.