Abstract
The purpose of this paper is to estimate the environmental value of recycled wood wastes in water cleaning purifiers using conjoint analysis. Choice experiment elicitation method has been made. Empirical study of recycled water cleaning filter made from wood wastes shows that marginal willingness to pay of removing trihalomethane is 3, 088 yen per one filter and environmental value is 1, 005 yen. When recycled good has same quality as non-recycled goods, recycled good can make larger market share than non-recycled goods at same price. However, in the case that the quality of recycled good is lower than non-recycled goods, recycled good have no market power and the share of recycled good is under 10 % at same price. These results means that recycling value is secondary value of goods.