Abstract
We made a questionnaire survey on a cosmetics and toiletry shop in Japan, which gives strong messages to their consumers to help them form Responsible Environmental Attitudes and Behaviors. We focused on the effect of their messages, especially to their clients - most of them are younger women and analyzed the relationships between their behavior and the message from the shop. We used logit regression to clarify who purchased the products. Our result is clients who are members of environmental groups, who know many items related to the environment are not significant variables to purchase. Respondents who recognized much appeals of the shop tend to buy.
