“Design Management” and its Possibilities

Abstract

In this era of VUCA, the management environment is changing rapidly, and “design management” is now attracting attention. Design management is a management approach that applies the inherent ideas and methods of design to the management of a business, focusing on people and creating value. We would like to summarise what “design management” is, what it can achieve, who is responsible for it, and the challenges it faces in spreading.