Development of Rhodium White Premium Metallic that Achieves both Fine Metallic Texture and Whiteness

Abstract

Based on the idea that “Color is a part of design”, Mazda pursued expressions to make the Kodo “Soul of Motion” Design look more beautiful. So far, we have mass-produced Soul Red Premium Metallic, Machine Gray Premium Metallic, and Soul Red Crystal Metallic as colors that symbolize the brand. We have developed Rhodium White Premium Metallic that achieves both “fine metallic texture” and “whiteness” as a color that provides customers with new value in line with the evolving Kodo design. This paper presents a technical overview of the development process.