2014 Volume 22 Pages 87-92
We examined the characteristics of production and marketing in the Fujiyoshida textile production area of Japan in recent years, as well as the importance of related undertakings, with the aim of supporting the survival of local textile production. We interviewd members of Fujiyoshida's weaving cooperatives, staff at the Fuji industrial technology center in Yamanashi Prefecture, and staff of a representative weaving company. We reached the following conclusions. In recent years production has increased and the percentage production of cloth for curtain and wall has increased. The marketing focus is direct sales by the producers and at tourist stalls.
We hope to set up plural groups such as the Kaikiza group, that which has been made from four successors, of weaving as soon as possible. We hope to develop original goods and carry out sales promotion by means of direct sales.