2015 Volume 12 Pages 43-50
In this paper, the impact of media affects the form of local earthquake disaster prevention (LEDP) behavior in younger generations is discussed. Both infrastructure and local disaster prevention by residents are important for earthquake disaster prevention. Moreover, residents collect and distribute prevention information by using various media sources. Therefore, developing LEDP behavior in younger generations by using media sources would be useful, because it can support local disaster prevention in the future. This study used questionnaire investigations, of which, 675 valid samples were gathered from students of elementary schools, junior high schools and universities. Both a logit model and structural equation modeling were used as the analytical methods. From the results, it was shown that local media affected effective cognition, and it promoted LEDP behavior intention. Moreover these structures were stronger with growth. Finally, this paper discussed several recommendations to promote LEDP behavior using media.
