PROCESS MANAGEMENT OF LOCAL TOURISM POLICY WITH COMMUNITY DEVELOPMENT IN SAWARA, CHIBA

Abstract

This paper reviews the historical process of the local tourism policy incorporating the community development in Sawara, Chiba and analyzes the factors affecting its successful results. The authors interviews the nine stakeholders related to the local tourism policy and analyzes their perceptions on problem structure. The results of analysis shows the following factors were critical to result in the successful policy making in local tourism policy: the unintended win-win effect between the historical area conservation activities and local festival promotion; the local people's good utilization of city government; and the well-organized role management of city government as the supporter to the local people. Finally, the paper proposes the future direction to realize the sustainable tourism development.