Tour Advertisements and Legal System for Representation of Advertisement Liability of Tour Advertisement

Abstract

Agent-Organized Tours are invisible commodity. Consumers purchase it through advertisements. A travel agents use it as a means of gathering customer. But, because of its character as being invisible, there are some advertisements on the market which misleads consumers every so often. The legal regulations are necessary to be imposed on advertisements. This paper takes a general overview of legal cases and how the law concerned has coped with the misled advertisements and reviews the law concerned for the future.