A Practical Study of Coaching to Facilitate Learning of Media Literacy: Commercial Message Analysis and Production for High School Students

Abstract

In this research, the author conducted media literacy education applying coaching approach to support students’ self-directed learning, which is one of the objectives of media literacy education. Coaching in educational settings aims to increase self-awareness and a sense of personal responsibility through the self-directed learning, whereas media literacy education aims to enhance students’ autonomy in their daily life situation, which is to increase self-awareness and to consolidate self-directed learning.

In this paper, the author aims to figure out what kind of skills the students can acquire, by analyzing reflection papers which students made, using SCAT, which is characterized by its explicit process of analysis and the integration of theoretical coding and qualitative data analysis. 20 students of senior high school took media literacy class during the first term and 5 students took coaching sessions. As a result of the study, the author found that the students nurtured the skills of setting goals particularly and specifically, the ability to solve problems, and self-awareness.