Abstract
In the project management sector of IT industry, where development of information systems has traditionally been the major role it played, it has recently become increasingly significant to take steps further and to evaluate how the developed systems will create business values. The author believes that it requires reviewing the framework of existing IT services and proposing an innovative business model. This paper presents one approach to the process of IT business model analysis which utilizes gaming-simulation. In the modeling process, it is important to select key variables and to establish a hypothesis on their interrelations. The simulation makes it possible to help grasp what realistic values a given hypothesis may carry. In addition, this approach may benefit project managers, who run their projects in real circumstances, with important implications toward a deeper understanding of their business model structure.
