Abstract
The promotion side might not advance as intended when the techniques of a new development process and the development standard, etc. are introduced, progressed, and spread to in-house. It is important to do the development (diffusion strategy) matched in object group and engineer's states when diffusing like this. Authors constructed the diffusion model and the strategy that paid attention to the psychology side as part of the Motivation research this time. Seven elements are listed, (1) object, (2) promotion method, means, (3) promotioners' characteristics, (4) management layers, (5) characteristic of the object groups (6) external information or pressure, and (7) individuals' roles in the team. The relations between these elements were examined, and it constructed it as a spread model. It was able to be concluded that it was important to take the spread strategy matched to the characteristic of the object group for smooth introductions of the result and a new technique and the technology, etc. We plan to verify models to develop the measurement by quantitative data. We hope to deploy these models with a lot of engineers involved in the work of the promotion and the introduction.
