Abstract
This research proposes an addition to PMBOK, which is effective for all project stakeholders to share the plan and the actual performance on an equal footing. What we propose to add is management to respond to the life cycle resulting from the technology existing outside the project life cycle and the evolution of requests. PMBOK-management-element-based analysis on what kind of management was done by a digital camera developing project before and after they became the top leader in the market. We empirically verified the relationship between the changes in the project market values and success/failure factors of the project management, and considered strategic management to respond to technology existing outside the project and the evolution of requests.