Judgements of the Market, Society and Individuals

Abstract

For examining the remaining reduction of demand and price slump in some farm and marine products of Fukushima prefecture after 7 years of the nuclear disaster, it is necessary to articulate the interrelated three aspects of (risk) judgements made by the market, society, and individuals. After clarifying the aspect of the market where the efficacy of scientific risk judgement is limited, this study will discuss the relationship between social and individual risk tradeoff concerning food from Fukushima, and point out the importance of socially respect for self-determination in reference to the Norwegian case.