A study of public relations photograph in local government for using the information resource

Abstract

This study investigates about the public relations photograph that the local government uses in the public relations activity and clarifies the problem for using it for the information resource. In recent years, interest in open data and cultural information resources has increased, but the current state of it as information resource has not been clarified until now. Therefore, in this study, first investigates the theory of public relations photograph, focus on the discourse of public relations photographers under the viewpoint of government public relations theory, and finds out the common structure of it from them. Next, based on that, constructs hypothesis on the problem of information resource utilization, and make a questionnaire survey for the local government to clarify the current state of it. Finally, discusses the problem based on the survey results.

As results of investigations, it was suggested that public relations photograph is a creative visual medium that promotes efficient content understanding and changing behavior. And, from the questionnaire survey, it was clarified the current state of shooting and management, archives, and secondary usages. In conclusion, this study reveals from analysing them as the problem of shooting and management are the development of metadata management method and flexible right handling procedure, as the problem of archives is the construction of an archiving system that preserves the context of it, and as the problem of secondary usages are the maintenance of rules for promoting usage including commercial use.