A Comparisation between Twitter and Facebook in Lawson Promotion Data

Abstract

This paper is a comparison research of characteristic of between Twitter and Facebook that are major social media in Japan. This research has set Lawson, which is the second largest convenience stores in Japan. The company posts valuable marketing information to customers periodically from Facebook and Twitter. In this paper, author conducted statical research by comparing the difference of customers’ social engagement way such as Like or tweeting. Especially by observing the response differences against the same information, author had tried to identify the different feature between those medias.