The Society of Socio-Informatics Annual Conference Proceedings
Online ISSN : 2759-6192
Vol.2023
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Research on Regional Healthcare Institution Information
The Focus on the Importance of Information in Choosing Healthcare Institutions and Awareness of Advertising Regulations
*Kayo IKEDAMiao MiaoHideho NUMATA
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CONFERENCE PROCEEDINGS FREE ACCESS

Pages 154-159

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Abstract

The purpose of this study is (1) to extract key factors of healthcare institution information that patients require to select healthcare institutions and, (2) to develop a strategic model to enhance customer loyalty. The findings aim to explore the experiences of residents visiting their local medical institutions and their information-seeking patterns, including their level of trust in information sources related to their healthcare institutions, their awareness of the importance of information in healthcare institution selection. Additionally, the assumed relationship of the patient with their medical institution with the patient’s illness, and the patient’s awareness of advertising regulations under existing healthcare law is also explored through a questionnaire survey.

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© 2023 The Society of Socio-Informatics
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