Analysis of Media Discourses on "Obesity" in China

Abstract

This paper analyzes changes in the image of obesity in Chinese society and government policy intentions from 1946 to 2010 by examining reports in the People's Daily. The study reveals shifts in discourse across three periods. Initially, obesity was seen as a sign of wealth or a negative trait without medical recognition. Post-1979, with reform, obesity became a health issue. From 2003, with economic development, obesity reporting increased, driven by data and policy. Government intervention led to individualization and social bias against obesity, highlighting power dynamics between the state and citizens.