Synthesiology
Online ISSN : 1882-7365
Print ISSN : 1882-6229
ISSN-L : 1882-6229
Research papers
Evaluating the effects of actions taken to attract visitors to sightseeing areas
— An Open Service Field behavior survey technology —
Yoshinobu YAMAMOTO
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2012 Volume 5 Issue 3 Pages 179-189

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Abstract
Every year, actions are taken to attract more visitors to sightseeing areas, yet the effects of these actions are rarely evaluated. Basic data for assessing effects can be obtained by measuring the change in visitation patterns upon the introduction of actions. We did not have the technology, however, to track the migration behavior quantitatively and successively with reasonable cost. To address this problem, we developed an Open Service Field Point of Service (OSF-POS) method that is practical and cost-effective. A case study of this method for the Kinosaki spa resort (Hyogo Prefecture, Japan), highlighting collaboration with local authorities, business circles, and engineering experts, is reported in this paper.
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© 2012 National Institute of Advanced Industrial Science and Technology(AIST)
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