Abstract
Researches on online business are developed as those business spread out quickly. However, hardly exists a research that analyzes the success factor of the specific industry or specific business quantitatively. Especially, in the economy of advanced nations, although a non-manufacturing industry is important, the research on the process of innovations, such as an A-U model, has been concerned only about the manufacture field. Therefore, I analyze two questions at the online securities industry of Japan which is a typical non-manufacturing industry in this research, focusing especially at time before and after a dominant design appear. (1) By what kind of pattern does adoption of product innovation and process innovation progress? (2)What kind of influence does adoption of the process of an innovation have on the achievements of a company? The results are that, (1) On each company level, the occurrence rate of product innovation is high at first, and the occurrence rate of process innovation is low. Although, after a dominant design appears, while the occurrence rate of product innovation falls, the occurrence rate of process innovation increases, and that, (2) Before and after adopting a dominant design, it was verified that a difference arises in the performance of each company.
