Transactions of the Academic Association for Organizational Science
Online ISSN : 2186-8530
ISSN-L : 2186-8530
Policy Making Process for the creative industry
Anime Mirai case by the Agency for Cultural Affairs
Fumihiko IKUINEYasushi HARA
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JOURNAL FREE ACCESS

2015 Volume 4 Issue 1 Pages 52-58

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Abstract
Japanese animation industry has a big contradiction. Despite they have made great honorable animation, animators (people who draws motion picture) cannot get enough wages. Why their work are not adequately rewarded even they have a capability to produce excellent work? Involved stakeholders, academic researchers, and policy makes have shared similar concerns on this issue. Several policies had been implemented but it doesn’t yield sufficient outcomes. “Anime Mirai” policy is the new policy approach to solve this problem. Anime Mirai was planned mainly by the Japan Animation Creators Association (JAniCA), and implemented by the Agency for Cultural Affairs. Through Anime Mirai, policy makers aimed to develop human resources which sustain the creation of Japanese animation ecosystem. JAniCA and Cultural Affairs has same point of view on Japanese animation that current animation company haven’t capability to train young animators. In Anime Mirai scheme, JAniCA provided fund to the selected animation companies, these companies produced the new original animations to train young animators. Through Anime Mirai process, turn-over rate of young animators turns low and animation companies has own profitable copyright product such as Little Witch Academia (Trigger) and Death Parade(Madhouse). As of the policy implication of Anime Mirai, organizational failure could be absorbed by “gemba-oriented” governmental funding scheme.
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© 2015 The Academic Association for Organizational Science
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