Abstract
The objective of this study is to determine the reason for companies’ selection of different methods of providing customer value through services in the Business Intelligence (BI) market and to ascertain the results obtained from these selected methods. Analysis is conducted through case studies of two typical BI vendors. The results indicate that while one vendor focuses only on providing the technological value of services, the other provides services for customers’ business processes as well, in addition to the technological value. The reason for selecting different methods is derived from the differences in customers’ characteristics and needs for each vendor. Additionally, it is considered imperative that providing technological value will be difficult because of the efforts required to improve the functions of BI software.
