Transactions of the Academic Association for Organizational Science
Online ISSN : 2186-8530
ISSN-L : 2186-8530
The Use of Social Media in Manufacturing Firms
Yukari ABE
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2018 Volume 7 Issue 2 Pages 63-68

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Abstract

In recent years, many firms have started to introduce social media or social network sites (SNS) into the organizations. In this article, the author described how enterprise social media and enterprise SNS were being applied and making impacts in manufacturing firms. From the four cases in the article, it clearly demonstrated the differences in using enterprise social media and enterprise SNS in different organizations. In conclusion, I created a hypothesis about the factors that made the differences in these cases.

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© 2018 The Academic Association for Organizational Science
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