Multilayer of Need Concept, Effectuation and Emergence

New Business Creation Process Based on A Case Study of University-Originated Startup

Abstract

How will the emergence emphasized in the creation of new business be incorporated into intention and effectuation theory? Also, what is the need for university research venture company, how university research adapts to needs with high uncertainty and forms new business concept? In order to find the answer to these research questions, this paper conducted a case study of university-originated venture company N. As a result of qualitative analysis and tentative review, it is found 3 different types of needs. Also, this research shows that external human resources such as advisors gradually and emergently show adaptive needs at appropriate timing without losing the possibility of future research, and gradually form business creation concept by collaborating with main actor such as researchers. With these processes, they create a product and business and respond to markets with high uncertainty.