2020 Volume 9 Issue 1 Pages 51-56
This study aims to analyze how sake industry has received intense pressure from institution and how they have acquired organizational legitimacy and have had a decision-making against pressure from institution based on institutional theory. Since sake industry is a typical tax industry, they suffer from strong pressure of coercive isomorphism. This study reveals sake industry has changed a form of pressure from coercive isomorphism to normative isomorphism by making a variety of networks and making a spontaneous decision due to coping with intense pressure of coercive isomorphism in history. In previous times, sake industry was simply local industry which met the regional demand. However, they have shifted local industry to industry which they export their products to outside of their local region because decision making of sake manufactures in sake industry started to suffer from intense normative isomorphism.
