2020 Volume 9 Issue 1 Pages 95-101
The purpose of this presentation is to clarify how competitive advantage changes by realizing dominant technology through selection of new technology in technological development phase. According to previous studies, it is important to select new technology that are expected to have high physical performance and market preferences, which occur in parallel with the development of existing technologies. And it is difficult to select new technology because of organizational culture and knowledge accumulation. However, despite that decision largely affecting the competitive advantage, the process is not well-mentioned. Therefore, I considered the selection process of new technology by case study of blue LED development of Toyoda Gosei and Nichia. As a result, I present the hypothesis that competitive development status foresights influence the process of new technology selection.
