Abstract
After the turn in the meaning of "touristic" from a social problem into a method of community promotion in the 1980s, touristic places have been found not only in "far" areas, but also in "near" ones, such as the middle of towns or places of people’s everyday lives. Re-discovering places as "here" with a touristic imagination is an emerging phenomenon initiated in the 2000s. It has become popular now in Japan to enjoy "here" as a place of "power spot" or hometown of a B-level gourmet under a new form of tourism of "here." This paper aims to analyze the form of tourism of "here." It critically considers the relationships between the media and places, as put forward by Daniel Boorstin and Joshua Meyrowitz, to scrutinize the mechanism of pleasure derivation in the tourism of "here." Regarding the tourism of "here" as an example of glocalization, a new tourism-derived pleasure is seen in the media era that allows people to experience "here" spatially and physically as well as to have an actual feeling of "me" through the tourism of "here."
