Abstract
Guides indicate and educate visitors about what they should see during packaged tours that symbolize modern tourism. Conversely, the proliferation of the Internet enables tourists to refer to it to plan their itineraries, obtain directions, and view sights that interest them. How will the functions of guides transform with the rise of knowledgeable tourists? This study adopts the sociological perspective to examine the alternative roles guides can undertake in contemporary tourism.
I observed a local event in Tsuwano in Shimane Prefecture as a tourism phenomenon that presented the potential for unconventional guidance. I argue based on my observations that conventional guides are required to serve as teachers; however, knowledgeable tourists are attracted to creative tourism, which may require guides to encourage dialogs between guests. Thus, the roles enacted by guides can now intersect with the functions of facilitators and evoke interactive appreciation, a phenomenon that has recently attracted significant attention in the domain of art. It is believed that facilitator-type guides represent another category of tour conductors that has emerged through dialog-based-tourism, in which guests assume the functions of traditional guides as they communicate with each other.
https://ror.org/00x194q47 
