An Analytical Model of Relation between Browsing and Entry Activities on an Internet Portal Site for Job-hunting

Abstract

In recent years, many companies conducting recruitment activities and many students looking for a job use internet portal sites for job-hunting in Japan. Companies can post their basic information on individual company pages and recruit applications from students. On the other hand, student users can gauge corporate attractiveness by browsing individual company pages on a job-hunting site and can make entries to companies of interest. Therefore, a large amount of their behavior history data is accumulated on the site. There are several studies on prediction of users' entries to companies and analysis of preference using user attribute information and entry history data. However, in the conventional researches, browsing activities on individual company pages existing in the background of the user's entry were not considered, so the relation between browsing and making entries has not been studied. This research proposes a latent class model for analyzing the relation between browsing company pages and making entries to companies. The proposed model enables clarification of target users and consideration of effective promotion activities. Through a demonstrative analysis using actual data on a major job-hunting website in Japan, we show the effectiveness of the proposed model.