A Proposal of Value Co-creation Model to Promote Elderly People's Community Activities Concerning QOL Improvement

Case Studies of Successful Social Activities by Elderly People

Abstract

It is an important issue that elderly people spend their social life with something to do after retirement. First, a skill and motivation improvement model has been developed through the analysis of an amateur orchestra team in this research. Then, this model is discussed whether it could be applied to other cases of elderly people activities as “a value co-creation model” through case studies of successful examples.