A Value Co-Creation Methodology for Business Innovation

Abstract

IoT promotes new connections of different industries and creates opportunities for business innovation. However, business innovation cannot be realized with one company, and collaboration with many stakeholders is essential. So it is important to raise the capability of customer co-creation to lead business innovation. In this paper, we introduce a methodology NEXPERIENCE which improves the capability of customer co-creation. Then we discuss future issues and prospects of this activity.