Abstract
In the 21st century, the affective/kansei values of industrial products are considered very
important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic
analysis of kawaii interfaces themselves, that is kawaii feelings caused by the attributes such
as shapes, colors, and materials. This article introduces the results of our experiments for abstract
objects in virtual environment and obtained tendencies on kawaii attributes such as kawaii shapes and
kawaii colors as kawaii rules.
