2009 Volume 14 Issue 1 Pages 11-19
Developing effective safety messages targeting parents is one of the key issues of injury prevention and safety promotion research. The present study was conducted using online-experiment as well as a focus-group methodology to evaluate message effects of animations which depicted childhood injury situations. Parents with children aged 0.5-2 years participated in the study. Compared to simple texts with illustrations on a paper describing injury scenes, animations appeared to be more effective in terms of leaving a strong impression. Focus-group discussion revealed that animations gave parents an opportunity to consider strategies to prevent injuries depicted in the animations. The results suggested that further examination of effectiveness of injury scene animations in safety education is worthwhile.
