Impact of Texture Information Included in Reviews in Online E-Commerce Platforms on Purchase Intention

Abstract

In the context of expected market activities in the metaverse environment, it is necessary to consider what kind of information should be presented for products that cannot be physically inspected. Therefore, this study analyzes product reviews, which are considered a useful source of information for consumers, to investigate the elements that contribute to purchase decision-making. In this study, we focus on texture information, which is used to express the physical properties of products. Through subject experiments, we collect and analyze the impact of the presence or absence of texture information in product reviews on purchase intention.