Abstract
A growing number of studies clarify user's behavior on the Web in order to decrease costs of data collection using the web. A purpose of the present study is to obtain additional information from respondent's answers to the web query, by analyzing PC-mouse movements as behavioral information. 612 respondents selected preferred choices from 12 options. The present study attempted to reveal the order of priorities to selected choices.
It was clarified that the gaze movement and the PC-mouse movement during the query were agreed well with each other. As a result, our method could predict 39.9% of the order of priorities. Results were never affected by the age and the sex. Required number of respondents to keep the reliability of the prediction was 90 or more.
