2023 Volume 55 Issue 1 Pages 153-160
This study organized a co-creation workshop between artists and a business manager, with the aim of deepening business managers’ consciousness with regards to management philosophy, using an art educational approach. Upon completion of the workshop, interviews were conducted and diagrams were created based both on observations made during the workshop, as well as the outcomes of these interviews. The effects were then analyzed. Management grounded in a philosophy in which managers consider the significance of their company’s existence within society, is called “Purpose Driven Management”, and its social significance has been gaining attention in recent years. As a result of the workshop, this study observed a process in which managers’ own aesthetic sensibilities are reaffirmed through dialogue with others, which is then illustrated and internalized into a new concept, thereby increasing the participating managers’ consciousness with respect to Purpose Driven Management. It is highly likely that, in particular, analogies brought up by the artists and the dialogues that emerged from a questioning of the managers’ personal sensibilities influenced this change in consciousness. This suggests that art workshops may be useful in supporting Purpose Driven Management, and this study is significant in that it specifically describes and analyzes the process.
