Analysis of house manufacturer’s profit improvement by service strategy

Abstract

House manufacturers are required to take service strategy to win market competition with competitors and make profit improvement. But it is not clear what type of service can make profit, so this thesis is to make clear it. Consumers surveys are done to make clear their Willingness To Pay for various services.And correlation is analysed between house Manufacturers profitability and their service strategy. To conclude, the service to increase products value is required by consumers and profitability of house manufactures' who provide such service is better than other companies.